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Clorox Rolls Out ‘Ingredients Inside’ App

Ingredients disclosure on the run is a first, says company.

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By: TOM BRANNA

Editor

The Clorox Company has rolled out its news Ingredients Inside smartphone application and mobile website, giving smartphone users immediate access to information about Clorox ingredients for their household and commercial disinfecting, cleaning and laundry products in the U.S. and Canada. The first consumer packaged goods company to launch a smartphone application for ingredient disclosure, Clorox is offering the app initially to iPhone users, enabling them to scan a product UPC code and be ...

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